For Producers
Entering the German retail market requires more than a good product
Germany is one of Europe’s most attractive — and most demanding — food retail markets. MerkadoLink helps international producers prepare and execute a structured, realistic market entry strategy for Germany.
The German Retail Market
Attractive — and demanding
Germany is one of Europe’s most attractive but also most demanding food retail markets. Success requires more than a good product: it requires the right positioning, pricing logic, channel strategy, and a clear understanding of buyer expectations.
We help producers from across the world prepare and execute a structured, realistic export strategy for the German market.
01.
Where we can support you
Many producers come to MerkadoLink with a strong product, but limited clarity on how to approach the German retail market in a structured and realistic way. You may already be considering export, but are unsure how to prioritise channels, position your product, or access the right decision-makers.
Typical situations include:
- You have a product or brand and want to export to Germany
- You are unsure which channel fits best (retail, organic, wholesale, specialist, regional)
- You need market understanding without building your own German sales structure
- You want to avoid failed listings and costly mistakes
- You are looking for a clear market entry strategy instead of scattered inquiries
01.
Where we can support you
Many producers come to MerkadoLink with a strong product, but limited clarity on how to approach the German retail market in a structured and realistic way. You may already be considering export, but are unsure how to prioritise channels, position your product, or access the right decision-makers.
Typical situations include:
- You have a product or brand and want to export to Germany
- You are unsure which channel fits best (retail, organic, wholesale, specialist, regional)
- You need market understanding without building your own German sales structure
- You want to avoid failed listings and costly mistakes
- You are looking for a clear market entry strategy instead of scattered inquiries
02.
How MerkadoLink helps
We help you translate your product into a market-ready proposition for Germany. The focus is on building a solid commercial foundation before approaching buyers and supporting you throughout the market entry process.
This includes:
- Marketability analysis (assortment fit, price positioning, competition)
- Adjustment of product and sales arguments to German buyer expectations
- Creation of professional sales materials for the German market
- Identification of relevant retail partners and buyers
- Access to decision-makers in German retail
- Preparation and support of negotiations
- Coordination of test listings and launch phases
- Market feedback and concrete recommendations
- Long-term development of your distribution strategy