Experience-driven. Market-focused.
Built on real market experience. Designed for real retail business.
MerkadoLink was founded by an international sales and marketing professional with over 14 years of hands-on experience in the agri-food and FMCG sectors — bridging producers and retailers with practical, market-ready solutions.
Our approach:
strategy backed by execution
MerkadoLink combines deep knowledge of the German retail market with hands-on experience across production, product development, and commercial strategy. This allows us to support clients not only at a strategic level, but also in practical, market-ready execution.
MerkadoLink supports international producers and brands with positioning and go-to-market strategies for Germany, provides access to relevant retailers and decision-makers, and prepares and accompanies commercial negotiations — for both branded products and private label (MDD) business.
Our work is highly structured, pragmatic, and results-driven, with a strong focus on building commercially viable and sustainable retail partnerships.
I believe that true market expertise isn’t built behind a desk, but where the product grows and where the consumer decides.
Built by someone who understands both sides of the market
MerkadoLink was founded by Nathalie Schäfer, an international sales and marketing professional with more than 14 years of experience in strategic sales, market entry, and product development within the agri-food and fast-moving consumer goods (FMCG) sectors.
She holds a Bachelor’s degree in International Business and has built her career around supporting premium and innovative brands in their European expansion. Her experience spans the entire value chain — from production and product development to commercial strategy, negotiation, and retail partnerships.
Her professional roots lie in fresh produce, where she spent many years at SanLucar in senior sales and product development roles. Working closely with growers, production teams, and international retail customers gave her a deep understanding of producer realities as well as retail expectations.
Today, her expertise extends beyond fresh produce into broader FMCG segments, including frozen food and pet retail.
Before founding MerkadoLink, Nathalie held leadership positions in strategic sales, product development, and project management. She was responsible for driving business development, shaping assortment strategies, and positioning products successfully across European markets.
This combination of operational, commercial, and strategic experience forms the foundation of MerkadoLink’s practical, market-driven approach.
Nathalie Schäfer
Founder of MerkadoLink Built on over 14 years of hands-on experience in agri-food and FMCG — working where products are made and where buying decisions happen.
Are you planning to export to Germany – or looking for reliable suppliers?
Let’s discuss your situation and explore whether MerkadoLink can support your next steps.