How MerkadoLink Works
A structured approach from analysis to market presence
With more than 14 years of experience in international sales, marketing, and market entry, MerkadoLink follows a structured and proven approach. The focus is on building a solid commercial foundation, aligning expectations early, and supporting partners step by step toward a sustainable market presence.
A clear, step-by-step process
01. Analysis
Understanding your product, objectives, constraints, and market context. Review of assortment, positioning, pricing, and competitive landscape.
02. Matching
Identification of suitable retail partners or producers based on defined criteria.
03. Preparation
Refinement of product story, value proposition, and commercial arguments.
Preparation of sales materials and information packages.
04. Contact & Negotiation Support
Introduction to relevant decision-makers.
Support before and during meetings (or leading negotiations 100%).
05. Test Phase & Feedback
Coordination of pilot listings or trials.
Collection and interpretation of market feedback.
06. Development
Adjustment of strategy and preparation of next steps toward scale.
Are you planning to export to Germany – or looking for reliable suppliers?
Let’s discuss your situation and explore whether MerkadoLink can support your next steps.