For Retailers

Reliable International Producers - Structured selection - Less Effort.

Finding the right suppliers takes time. MerkadoLink supports retailers by identifying, pre-selecting, and evaluating international producers and products that match your quality, price, volume, and logistics requirements.

The German Retail Market

Complex — fast-moving — quality-driven

Germany is one of Europe’s most competitive food retail markets, shaped by high price transparency, complex assortment structures, and demanding consumer expectations.

For retailers, sourcing internationally offers strong potential — but also creates challenges. Finding reliable producers requires time, structured evaluation, and a clear understanding of quality standards, volumes, pricing logic, and logistics capabilities.

MerkadoLink supports retailers by identifying, pre-selecting, and evaluating international producers and products that are market-ready and aligned with German retail requirements.
This reduces sourcing effort, lowers risk, and enables more focused and efficient buying decisions.

01.

Where we can support you

Retailers often need to identify new suppliers and product opportunities, but lack the time or internal resources to research, screen, and assess potential partners in depth. At the same time, reliable information and realistic expectations are essential before entering discussions.
You might recognise yourself in the following situations:
  • You are looking for new international suppliers
  • You want to evaluate new products or concepts efficiently
  • You need a neutral market expert who understands both sides
  • You want reliable information before entering discussions

02.

How MerkadoLink helps

MerkadoLink supports you throughout the sourcing and evaluation process, providing structured input and pre-selection so you can focus on the most relevant opportunities.
This includes:

  • Identification of suitable international products and innovations
  • Evaluation of suppliers regarding quality, volumes, and reliability
  • Access to pre-selected and verified producers
  • Pre-selection of producers and brands
  • Support in defining product requirements
  • Analysis and proposal of suitable partners
  • Preparation and support of negotiations
  • Support during test phases and product launches
  • Market and trend interpretation
  • Support in building sustainable supplier relationships

Expected benefits

The result is a more efficient and lower-risk sourcing process. You save time, reduce sourcing risk, and receive structured, decision-ready input to support your buying decisions.

Would you like to discuss your sourcing needs?

Let’s schedule a call!